As entrepreneurs, going “by the book” isn’t something we are used to doing. However, reading a good book is an activity that we should try to incorporate more into our daily routine. With our hectic schedules, it may seem like reading a book is the last thing we have time for, but many budding entrepreneurs have found great inspiration in some of the various titles available. Entrepreneurial consultant Ammon Cunningham lists his 3 favorite books that entrepreneurs should get their hands on.
“The Four Steps to the Epiphany” by Steve Blank
Touted as the “book that launched 10,000 startups”, “The Four Steps to Epiphany” is one of the most prolifically influential books available for entrepreneurs of all fields. It helps business owners understand how their companies are different from larger corporations and that their approach should be adjusted accordingly. This is one of the most practical books of its kind.
Notable Recommendation: Babak Nivi, founder of AngelList.
“Rich Dad, Poor Dad” by Robert Kiyosaki and Sharon Lechter
This book is important for helping entrepreneurs navigate the tricky world of financial independence, wealth building, investing, and business ownership. Largely based on the childhood of Kiyosaki, “Rich Dad, Poor Dad” is a relatable book on decision making and the difference in attitude to have towards life, work and money.
Notable Recommendation: Oprah Winfrey.
“Influence: The Psychology of Persuasion” by Robert B. Cialdini
Robert Cialdini is an expert in the fields of influence and persuasion. This book serves as the quintessential textbook on understanding the behaviors and factors that lead people to say “yes”. Cialdini outlines six universal principles that you will need to become a skilled persuader while also defending yourself against the effects of the principles.
Notable Recommendation: David Heinemeier, founder of Basecamp.
So, head down to your nearest Barnes and Nobles or charge up your Kindle, grab one of the great titles, and begin to feel inspired today.