3 Best Books for Entrepreneurs

As entrepreneurs, going “by the book” isn’t something we are used to doing. However, reading a good book is an activity that we should try to incorporate more into our daily routine. With our hectic schedules, it may seem like reading a book is the last thing we have time for, but many budding entrepreneurs have found great inspiration in some of the various titles available. Entrepreneurial consultant Ammon Cunningham lists his 3 favorite books that entrepreneurs should get their hands on.

 “The Four Steps to the Epiphany” by Steve Blank
Touted as the “book that launched 10,000 startups”, “The Four Steps to Epiphany” is one of the most prolifically influential books available for entrepreneurs of all fields. It helps business owners understand how their companies are different from larger corporations and that their approach should be adjusted accordingly. This is one of the most practical books of its kind.
Notable Recommendation:  Babak Nivi, founder of AngelList.

“Rich Dad, Poor Dad” by Robert Kiyosaki and Sharon Lechter
This book is important for helping entrepreneurs navigate the tricky world of financial independence, wealth building, investing, and business ownership. Largely based on the childhood of Kiyosaki, “Rich Dad, Poor Dad” is a relatable book on decision making and the difference in attitude to have towards life, work and money.
Notable Recommendation:  Oprah Winfrey.

“Influence: The Psychology of Persuasion” by Robert B. Cialdini
Robert Cialdini is an expert in the fields of influence and persuasion. This book serves as the quintessential textbook on understanding the behaviors and factors that lead people to say “yes”.  Cialdini outlines six universal principles that you will need to become a skilled persuader while also defending yourself against the effects of the principles.
Notable Recommendation:  David Heinemeier, founder of Basecamp.

So, head down to your nearest Barnes and Nobles or charge up your Kindle, grab one of the great titles, and begin to feel inspired today.

admin / January 13, 2017 / Uncategorized / 0 Comments

Ammon Cunnningham Explains Marketing on a Budget

Beautiful young cafe owner proud of her small business standing smiling in the doorway of her coffee shop

Many failing startups fail because they don’t prioritize marketing. They have an attitude that says I can’t afford to compete with the largest clients, so I shouldn’t even try. The truth is that marketing doesn’t have to break the bank. Ammon Cunningham provides different ways below that a small business can grow their brand’s presence and overall sales.

Content Creation – Customer service is multifaceted in 2016. For starters, it begins before a prospect enters your doors. It starts online. It’s very important to create unique and relevant content for your audience. Creating content can be free – if you choose to take it on yourself – or you can ask your staff members to get involved. Whether it’s the creation of posts on your company’s social profiles or quick employee spotlight blogs, a little content can go a long way.

Advertise Without Breaking The Bank – It’s important to take full advantage of social media advertising. Platforms like Facebook, Instagram, Stumble Upon and Pinterest make it possible to target with extreme precision.  Whether it’s to simply grow your audience on these platforms or to ensure that your customers are aware of special deals or promotions, a monetary amount as low as a couple of a hundred dollars could pay huge dividends.

Contests – One of the most valuable things to garner from a marketing perspective is emails. The problem is acquiring an email can grow quite costly, especially when you have to pay to obtain a list. Fortunately, social media allows for contests that require an email to enter. The best part is you can get creative with the offer. It could be something as simple as one free haircut or something as generic as a free gift card. The key will be to complement the contest with boosted posts.

Apply for Awards – There are a ton of awards out there. The secret is that most of the companies behind these rewards are looking for businesses to apply to be eligible. A quick Google search regarding rewards could get you nominated for a number of different reasons. A great way to bring in more foot traffic is to put some reward credentials right in your front window.

Business Cards – Make a lasting impression with unique business cards. Ammon Cunningham preaches that a mixture of old school and new marketing techniques is best. The power of a business card can still go a long way. It keeps a business top of mind every time someone searches their wallet.

admin / September 19, 2016 / Ammon Cunningham / 0 Comments